KNSO FORM
The Korean National Symphony Orchestra (KNSO) has launched KNSO Form,
a curated MD service based on its values and vision. As a sub-brand of the KNSO,
created with the goal of promoting sustainable enjoyment of classical music,
it connects with your daily life through everyday products that embody various forms of art.
40th Anniversary MD ｜ Playlist & Cake Server, 2025
Maestro’s Dessert
To celebrate its 40th anniversary, the National Symphony Orchestra is presenting a cake server that embodies the brand message LISTEN · FEEL · FLOW, emphasizing classical music as a part of everyday life. This commemorative cake server is accompanied by a recipe book that curates desserts favored by renowned composers alongside their signature compositions. From Beethoven’s beloved chocolate to Stravinsky’s cherished honey, these stories from composers’ tables continue to bring small joys to everyday moments.
- MaterialCopper with tin plating
- DesignAugust Branding
- ProductionLSS Studio
- IllustrationKim Jeong-hye
- Printing & PackagingMoon Sung Printing
40th Anniversary MD ｜ Playlist & Towel, 2025
Rhythm Wrapped Around You
To mark the 40th anniversary, the timeless gift of a towel has been infused with the lingering essence of classical music. Whether it’s a busy morning, a refreshing shower, or a relaxing bath, we hope the music of the National Symphony Orchestra will accompany these moments. Thoughtfully curated to match recommended shower and bath durations, the towel is made from 100% Supima cotton, offering a luxurious touch.
NFC Key Ring, 2025
KNSO, My Musician Friend
The NFC key ring was planned as a gift for joining the ‘KONASYMO’ , a group of music fans who loves the Korean National Symphony Orchestra. With an ensemble that looks toward the future of the Earth, you can enjoy monthly classical music curated by the KNSO with a key ring made of recycled plastic.
It goes with ‘No Plastic Sunday,’ a lovely project that aims to save the Earth.
Ceramics, 2024
Pencil Tray, Ravel and Mahler
In 2024, the Korean National Symphony Orchestra highlighted the diversity of music under the theme 'Face of Music.' The season opens with Ravel (α) and closes with Mahler (Ω). With the hope that their passion for the pursuit of perfect music will not fade away but continue to resonate in our daily lives, study rooms, and workspaces, we have created this pencil tray.
- DesignAugust Branding
- PotterGwang-seop Shin
- IllustrationTool Press
Half a step towards A Greener Earth
Per every performance, 11kg of banners are discarded, and this is where the Korean National Symphony's concern for the Greener Earth began.
We will be with you in your daily lives through small actions that only the KNSO can take toward the earth.
Umbrella, 2024
Singing in the Rain: My Personal Concert
This umbrella is made from recycled PET bottles. It show the score of Wagner's Tannhäuser Overture printed on it. By scanning the QR code on one side of the umbrella, you can listen to the Tannhäuser Overture performed by the Korean National Symphony Orchestra. Walking along the rainy road with music becomes even more special. We worked with CUECLYP, which makes circular products from waste resource fabrics.
Bag, 2024
Light Hands, Light Earth — Drawstring Bag for Smartphone
A drawstring bag, made of a performance banner, is perfect for a light walk. The Korean national symphony supporters carry their phones, pens, and other small items to concert venues. It is fun to rediscover the past traces of the Korean national symphony with the banners used in its performances. With CUECLYP.
Wallet & Pouch, 2022
Organizing with the Joy of Music
The Korean National Symphony first began to practice its Zero Waste Project in 2022. The pouch and the card wallet (made from a performance banner, a used sheet music, respectively) received huge responses. The items have left great impressions, not only because they help protect the earth, but also allow people in their daily lives to re-experience touching emotions of a classical performance even after it is over. With CUECLYP